Birth of the Free
It was the summer of 2008 and Steve Holland,
Founder of Free Green Can, was attending his 11-year-old son's
baseball game at a local park.
He passed a plastic water bottle
to his son, and when it was finished, the boy looked for a recycling
bin in which to toss it. There were plenty of trash cans, but
they were stuffed with plastic bottles and aluminum cans -- and
the solitary recycling bin was over-flowing. He asked his father
"why aren't there MORE recycling bins than trash cans?".
Mr. Holland didn't have an answer.
Two weeks later at a local
town meeting, he asked about the lack of recycling bins at the
park -- when clearly they were needed. The officials explained
that the town simply couldn't afford purchasing an adequate number
of recycling bins.
Taking his seat, Mr. Holland
began sketching his idea for the first dual-purpose trash/recycling
bin with panels on which environmentally-responsible companies
could place their ads, the revenue generated being shared with
the municipality, venue or entity hosting the bin at no cost.
Within a month, Mr. Holland's
conceptual sketches were turned into a public recycling/trash
bin prototype. Free Green Can had become a reality.
the Free Green Can
The purpose of the Free Green
Can is always to provide a recycling opportunity
where there is a trash opportunity. This gives the public the
option to help the environment with very little effort on their
part. There is no need to walk an additional couple feet to find
a stand alone recycling bin. The Free Green Can
is a dual purpose recycle/trash container. The Free Green
- has two separate and easy
to remove 30+ gallon insert liners. One for recyclables (plastic,
aluminum, paper, and glass) and the other for trash.
- is easy to install by using
four grass or concrete anchors.
- is very durable and built
to stand up to the environment.
- has a lifetime guarantee.
- has a specially designed top
to keep weather elements from entering and/or filling the Free Green
- has a unique design that compliments
both modern and historical settings.
Free Green Can and the Environment
Over the course of a year, one Free Green Can...
|1,820 plastic bottles
10,920 hours for a 60 watt bulb
|2,795 aluminum cans
8,385 hours of energy to run a TV
|1,387 glass bottles
5,548 hours of a 100 watt light bulb
* Volume approximations based on 32 gallon can, filled once per week with 25% plastic bottles, 25% aluminum cans, 25% glass bottles, 25% newspapers
Free Green Can and the Public
On The GO!
- With consumers spending less
time at home, 40% of waste is generated OUTSIDE of the
- 77% of the US population recycles
- Only 32.5% of total waste
States Environmental Protection Agency Recycle Data
The Free Green Can
gives the public an opportunity to do the environmentally responsible
thing. It is important to give the public the opportunity to
recycle as often as possible and with little effort. The Free Green
Can also conditions our youth at any early
age to recycle outside of the home. With a recycling opportunity
being so available by using the Free Green Can
it creates a natural public peer pressure to recycle.
Comprised of People Who Are Committed To Making Nationwide Recycling
- Steve Holland
Free Green Can was founded by its President and CEO, Steve
Holland. A successful entrepreneur with over 15 years
of experience in the financial and real estate fields, Mr. Holland
also served as the owner/founder of New Millennium Corporation.
- Dave Whorton
of Strategic Alliances
Dave has worked as a sponsorship
professional for over fifteen years developing and implementing
strategy for some of the leading brands in the US including:
Bank of America, AT&T, Coca-Cola, United States Olympic
Committee, Citizens Bank/Charter One, Diageo - North America,
QuikTrip, Fuel TV, Copa America, Minnesota Twins and Bank of
the West. He specializes in counseling corporate sponsors
on increasing their return on investment, as well as helping
properties maximize revenue. He draws from his experience as
a corporate sponsor and his leadership roles at sports marketing
agencies to advise clients on all strategic aspects of marketing
and sponsorship including pricing, activation and measurement.
Dave serves as a thesis advisor for the Sports Marketing
Program in the School of Continuing Studies at Northwestern
University and as a guest lecturer in Clemson
University's Marketing School within the College of Business
and Behavioral Science.
Dave holds a Master of Science degree in Educational Leadership
and Policy from the University of South Carolina and a Bachelor
of Science in Marketing from Clemson University. He resides in
Chicago and is an avid supporter of the Clemson Tigers athletic
- Bliss Hansen
Bliss has worked in the marketing industry for ten years and served in leadership roles with the PGA TOUR and IEG. While at the PGA TOUR, she lead the tournament services initiatives for The Barclays. At IEG, she managed client relationships with TD Bank, Fuel TV, the Orange Bowl Committee, the Association of Christian Schools International (ACSI) and the Association of School Business Officials (ASBO).
- Operations Manager
For more than a decade Jennifer has built her career uniting the worlds of sales and internal operations. As a successful sales representative she became the youngest divisional leader and increased her sales accounts by 200% in only one year. Her passion for developing customer relationships spoke for itself. She realized early in her career that in order to be top sales professional and provide excellent care and service to her clients she had to have a strong working relationship with her operational staff.
Her next endeavor gave her a hands-on operational opportunity. She was presented the challenge of starting and developing departments inside a financial institution that were being outsourced. Building them internally strengthened the company, expedited efficiencies and provided better service to the clients. Her duties included hiring and training, creating department operational manuals, developing procedures, and conducting audits - always ensuring the efficiencies of sales, operations, and compliance. She successfully completed these tasks while maintaining the number two sales account and managing a ten million dollar line of credit. The company grew from a small staff of five to eighty within three years.
Jennifer truly believes that the success of any company is the result of the marriage, understanding, and respect between sales and operational staff. All of which translates to great customer service, and that is why Free Green Can brought her aboard.
- Bob Staake
for his award-winning creative work, Bob Staake's illustrations,
graphic designs and images are used by some of the world's top
media companies, Fortune 500 corporations and consumer brands.
His clients include The New Yorker, The Washington Post, Anheuser-Busch,
MTV/Nickelodeon, Hallmark Cards, AT&T, Coca-Cola, American
Express, The Wall Street Journal, Random House, NBC, Target Stores,
The New York Times, Kellogg's, Chicago Tribune, United Airlines,
General Mills, Amtrak, The National Football League, The Walt
Disney Company and TIME magazine, to name but a few.
He is also the author and/or illustrator of more than 45 books,
including The Red Lemon, The Donut Chef and Hello,
Robots. A "visual thinker" with a eclectic range
of aesthetic styles, Staake brings his creativity, branding and
conceptualizing skills to Free Green Can. "I firmly believe
that this country needs public recycling", says Staake,
"and Free Green Can is at the cutting edge of making this
a reality -- on a national scale." Staake lives and works
in the village of Chatham, Massachusetts on the elbow of Cape
Cod. For more information, please visit BobStaake.com
example (above) of the large format ads that enable Free Green
Can to bring public recycling
to communities, venues and businesses. Learn how to advertise
your brand and share your "green message" on Free Green
Can. Click here
Recycling Associations mission is to encourage the responsible
use of resources by promoting waste reduction, re-use, and recycling.
This is provided through educational leadership through forums,
programs and materials for the exchange of information and ideas,
promoting waste reduction, re-use and recycling through public
education and promoting market development that encourages sound
recycling initiatives. The Illinois Recycling Association recognizes
Free Green Can as a partner who has
a similar focus by providing opportunities to recycle with their
new product and their commitment to educating the public on the
importance of recycling.
Executive Director, Illinois Recycling Association